Tuesday, July 31, 2007
- CTR isn’t everything. If your CTR is high but gives low conversion rate for the advertiser site, it will trigger AdSense smart pricing.
- Follow good design guidelines. Avoid the common design mistakes.
- Help your visitors by creating easy navigation. You want your visitors to stay for as long as possible.
- Use Google Analytics to see your website statistics. It can help you optimize your site.
- Google AdSense Heatmap works. Just above your main content is the best position to put your AdSense block
- Forum sites have different Forum AdSense Heatmap. Best positions for AdSense for forums are: on the left panel, after the first post, and just below the last post before the footer.
- Forum is interactive medium. Be sensitive to your visitors concerns.
- Try 300×250 medium rectangle, 336×280 large rectangle, or 160×600 wide skyscraper ad formats. These are the best performing AdSense ad formats.
- Choose colors that blend with your content.
- Wrap the AdSense block around your content.
- Put images next to or above your AdSense block can help improve your clicks-rate.
Edit: take note, however, to make it clear that the images are not part of the ads. If not sure, consult AdSense support before doing this.
- Use channels to track the performance of different format, colors, and positions.
- Opt in for both image ads and text ads. Google will choose better performing ads for you.
- AdSense have both CPM (cost per thousand impressions) and CPC (cost per click) ads, and will choose the one it thinks can perform better.
- Both image ads and text ads can be either CPM or CPC.
- Put link unit ads. They can add to the bottom line.
- Try Google Search unit. They provide value to your visitor while adding to your bottom line.
- Put in lots of efforts in creating contents and promoting your website. AdSense is not a get-rich-quick scheme.
- Clear low-value links from your site. You want your visitors to exit through the ads. Put only links that are really useful for the visitors.
- Search “AdSense Tips” on Google. Most webmasters continuously try to optimize their AdSense and many are more than willing to share their result.
- (PREVIOUS)(NEXT)
Permalink
